Amna is a range of clothing, which makes this choice possible.

It is scientifically proven that positive words enhance the crystalline structures of water molecules. As our bodies are 60-70% water, why can't we enhance our lives as well, by wearing clothing with positive wording?

Amna is a range of clothing with purpose. The philosophy behind this clothing range is best explained by it's name - "Amna", Swedish for 'purpose'. With Amna, you can literally embody purpose and passion in your life. You are not just putting on clothing - you are making a personal choice, for yourself and the world around you, to live the best life that you can.

Words and phrases printed on the inside of the garment, not visible to the outside, reminds the wearer of the choice that they have made to embrace positive emotions and thoughts, directed at themselves, and through their words and actions, to the outside world.

Amna clothing believes that these choices can have a ripple effect - one drop in the ocean, forming a ring of concentric circles that spread far beyond what can be imagined by the single drop.

The law of attraction teaches us that through our own attitudes, we can attract negative or positive energy into our lives. We often carry on with our day to day lives, and don't think about what type of energy we are attracting. Amna clothing is designed to remind us, every time that we wear a garment, that we can make a difference, that we sometimes cannot change the circumstances of our lives, but we can choose how we experience them.

Amna clothing is designed to be multipurpose, comfortable active wear, but stylish and elegant enough to be worn casually too. Breathable cotton in vibrant and practical colours, each item is individually printed with a word and message to enhance your body and mind.